ciao bella
Brand Identity Design / Brand & Digital Strategy / Assets / Storytelling
/ 01
Project
Overview
Iconic italian beauty captured in a bottle
Ciao Bella is an organic skincare brand that is changing the beauty industry with its innovative approach to simple, eco-friendly skincare. The brand’s mission is to provide better products that are in sync with the environment and make skincare simple for everyone.
Type
New Brand
Industry
Health & Wellness
Services
Brand Strategy, Verbal + Visual Identity
Awards
MUSE Brand Identity
/ 02
The
Challenge
Out the Kardashs, in the Lorens
The choice of “Ciao Bella” as the brand name was meant to convey a sense of friendliness, heritage, beauty, and playfulness. It’s a name that is memorable, unique, and easy to pronounce, which can help the brand be more easily recognized and remembered by customers.
WHAT WE DID
Vision Boards
Storytelling
Name Identity
Verbal & Visual Identity System
Creative Direction
Brand Guidelines
/ 03
The
Result
Skincare Made Simple
The logotype for Ciao Bella uses a lowercase chunky display font to create a unique and memorable brand identity. The packaging design uses a bold and playful retro font on a monochrome white background, contrasted with a modern mesh gradient in reds and yellows.
This creates a contemporary, youthful and energetic aesthetic, while nodding to the brand’s Italian heritage.
